.At the launch of Astrid Andersen's new line Stel, a discussion held outside on a boat dock, The Street's 2002 song "Turn the Web page" was blowing up away from the stereo. It was actually a star-aligned, symbolic second, considering that the London-trained professional is actually beginning a brand-new section in her fashion trend life, this moment centering the job around herself.Andersen's much marvelled at name menswear company was actually concentrated, multicolored, as well as streetwise. With Stel, she discussed in a pre-show interview, "I must sit easily at the facility of it perhaps even more this time because now it is actually a females's wear company, and also it is actually a lot more regarding me and my individual references." Stel also reflects Andersen's development as a person. After stopping her pipe, the designer moved back home to Jutland in the North of Denmark and also possessed two little ones. She's not the individual she was back then.Shifting gears in fashion is actually difficult to accomplish. Brands appear to tackle lifestyles of their personal, as well as it's effortless to be pigeon-holed. Stel drop some of fashion trend's rules. The tag is going to show in-season, so what appears are going to be offered for investment. All at once, seasonality is lesser in the Stel equation than significance. Assortments will certainly be actually pinpointed by amount (01, 02, and 03 were actually shown in Copenhagen), the idea being that you can easily intermingle items all over "seasons" both in your outfit as well as on the selling floor. Andersen sees no necessity for a well thought-out garment to be abandoned even if the schedule pages flip. "The direct translation of stel is body," she said, however it [recommends additional to] a fundamental construct in a sort of industrial method it [likewise explains] a collection of collectibles-- when you talk about a tea service, you will call it a stel. For me, that was actually rather an intriguing starting point in regards to the idea of generating both antiques, yet additionally one thing that's a brand-new foundation." Having models pose on scaffold was actually fortuitous as it proposes numerous analogies. There's building, which relates to developing a brand-new label, as well as the idea of help connects to her idea that clothing need to benefit you. Stel is actually, fundamentally, a kind of mobile offering, but none along with the angularity of something like Legos or even piled Mu00e6rsk freight containers. Action, organization, and permission belong to Andersen's planning. "When I speak about the brand, I have this tagline: customizing that you may glide in, denim you can dance in, shirting you may travel in." Freedom, pleasure, motion.